If optimizing room utilization is one of your goals, facility utilization reporting must be a key component of your strategy. Simply assuming that you are getting meetings and events into the right rooms, minimizing no shows, etc., is not enough.
EMS products provide an array of statistical and operational reports (Room Utilization Report, Event Type Analysis, Cancellation Report, No Show Report, etc.) you can use to evaluate the success of your efforts.
They also come with the Benchmark Metrics report, which captures a wide variety of facility scheduling data that can be used in decision making and also as input to our annual Facilities and Services Benchmark Survey.